Identity & Language

Every curve begins with a rule. Every letter begins with intention. When we encounter Arabic letters in modern art, we often respond instinctively to their rhythm, presence, and confidence. What we rarely notice is the design discipline behind them, a proportional system known as al-khatt al-mansūb, where nothing is improvised, and every stroke is measured.…

What we call “style” is often just one idea studied deeply. Napoleon Hill writes that knowledge only becomes power when it is specialized and applied. He wasn’t speaking about art, but the principle fits Arab art with striking precision. The artists who shaped our region didn’t spread themselves too thin. They chose one question, returned…